Last June, 7 Fazenda da Grama - located in Itupeva, São Paulo in Brazil - was stage to the first FortunA Golf Cup UNICEF for the benefit of a better world for children. This was the first golf tournament in South America with the participation of UNICEF. 76 selected golfers filled the green fields of this magnificent luxury space to support the cause promoted by UNICEF together with FortunA - Luxury Communication Management company, who was the producer of the tournament.
The gathering of funds was about 56 thousand reais, obtained in several auctions that took place during the event. "Events such as this provide visibility to UNICEF and the collection of funds is crucial to the development of our work," said the American Gary Stahl, UNICEF representative in Brazil.
The distinguished audience could also follow the tourney in the comfort lounge signed by Missoni Home, on the Club House terrace, overlooking the grassy fields. Here they could taste the sweet treats of the much appreciated Dulca to the music of top DJ Lara Gerin. During the day, guests and participants could also appreciate a magic show by Ricardo Madureira, considered in Brazil as the best magician. At guests’ disposal was also a great golf clinic for all to experience the sport and the incredible Fazenda.
Several luxury brands sponsored this event, including Bombardier, Global Aviation and Rolls-Royce with its impressive Ghost model for guests and participants to feel and experience.
Supporting this amazing event, sponsoring one of the holes, was also Poggenpohl, the world wide well known luxury kitchen brand, which has entered the Brazilian market slightly one year ago, opening a fantastic showroom in Avenida Europa, São Paulo. Supporter of the noblest causes all over the world, Poggenpohl also contributed with a logo embroidered on the sleeve of the golfers’ shirts and even donated - in partnership with Lambda, a luxury golf shoe manufacturer - a pair of golf shoes for the auction in benefit of UNICEF.
"Today, it’s not possible to outline a business strategy without taking into consideration sustainability. The environmental issues should always be on the agenda of corporate management, "affirmed Denilson Gallini Milan, CEO of FortunA - Luxury Communications Management