When D partnered up with London Broadcasting to develop 'D:The Broadcast and re-brand D Living', a total set redesign was needed to represent the taste and vibe of the D brand. They looked to local designer Abbe Fenimore to guide them in the design of the existing set.
"D is attracted to a traditional elegance with a modern flair - a youthful vibe with color,” she says. Abbe has realized the importance of making sure that the set could stand up to the ideas and stories from D Magazine Partners’ publications that would be re-purposed for the show.
“The number one priority was that it felt like D. I knew that we going to be regenerating material from the magazine on to the show. It’s important that these things can co-exist together.” - Abbe Fenimore affirmed. Because sets are constantly being moved around to reflect a segment change, Abbe Fenimore had to think about each piece with regard to mobility and function.
“Every piece on the set needs to operate easily and quickly.”
The careful selection of the sofa, the tables and further living accessories has allowed to create the unique set, fresh and modern, that can easily adapt to the different show stories. A painting from local artist Megan Adams, side tables, a tray, a coffee table from Adriana Hoyos, a Catella rug, pillows from The Rug Company, as well as accessories from Z Gallerie and Abbe’s home were pulled together to complete the look.
Abbe Fenimore has chosen Poggenpohl's modern +ARTESIO kitchen concept to complement the fresh feel of the existing set, and the city backdrop designed in house by advertising art director Michael Hassett grants it an even more contemporary urban look. The result is open, clean, accessible and perfectly attuned to the whole setting's mood.
Read More: D Magazine
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