Grace Woodward at Poggenpohl

Poggenpohl's St. Albans Studio was chosen as the ideal venue to host the Celebrity Fashion Stylist and TV Personality Grace Woodward's Party of the St. Albans Fashion Week.

Poggenpohl Studios once again reminded how adherent, versatile and in vogue it is in welcoming parallel yet high-end events. This time, at St Albans, in London Road, during the evening of the 28th October, the launch of Grace Woodward's fashon items was celebrated, sponsored by St. Albans Fashion Week. For two craved hours the carefully selected exquisite collection of rare and fine clothing from Woodward's new luxury boutique Graceland - high fashion vintage shop – was debuted.

Grace wished to demonstrate on a one-on-one basis how to style key pieces and explained to the guests about this unique collection. Guests left knowing how to shop the catwalk, peruse fashion pieces and alongside felt and experienced the sophisticated simplicity of the various Poggenpohl kitchens.

With a specially selected assemble, Woodward brought designer names, highly sought after vintage pieces and showcased The Pretty Dress Company’s collaboration with Britain’s most famous showgirl, Immodesty Blaize. “We’ve never had designer brands like this come down the catwalk before and we’re just so excited to introduce Graceland this year.” says Ellena Ophira, SAFW director. Beauty Sponsors, Skin to Love Clinic and Bare Minerals were on hand to unveil the latest makeup trends and beauty treatments. A nail bar was present in the ample Poggenpohl Studio space, where party-goers added the finishing touches to their mini-makeovers.

Believed to be the best St. Albans Fashion week in three years, Poggenpohl set the perfect scene for a lovely evening, a highlight in the Fashion Week event.

To celebrate the new arrival of Graceland as an independent retail experience, Prosecco bar was served as well as gastronomic delicacies prepared by Blue Sage Catering cooked and prepared live on a Poggenpohl Studio Kitchen. It was an unforgettable event in the ideal venue.

ABOUT St Albans Fashion Week an annual event celebrating the very best in local, St. Albans District, fashion and beauty. Not only is SAFW a week-long celebration of retail excellence, boasting the very best that St Albans and the district has on offer, but it’s also a podium for prospering designers and cutting edge artists to promote their noteworthy talent. From pop up beauty salons to street style catwalks to Cathedral catwalks- it’s a week full of astonishing events and city wide offers. The festivity culminates in a sensational catwalk show in St Albans Cathedral for more than 1.000 guests.

ABOUT Grace Woodward an English fashion stylist and television presenter, known for her judging role for Sky Living’s Britain and Ireland's Next Top Model and also hosted Chick Fix for the channel. “Grace has such a spectacular eye and has built the most amazing store of fabulous fashion.” says Ellena Ophira, SAFW director.