Poggenpohl presents the +SEGMENTO reinterpretation

Clear lines, handleless surfaces, thin worktops – the +SEGMENTO collection has belonged to the Poggenpohl portfolio for years under the motto “less is more”.

Señor Schnu (Artist), Gernot Mang (CSO), The Krank (Artist)
+SEGMENTO Y

Poggenpohl is staging three versions of the new, young +SEGMENTO Y kitchen in the Herford showroom for the “Küchenmeile A30” trade exhibition. In keeping with the monochrome colour concept, this fresh reinterpretation was created for a young target group: matt surfaces convey modernness, combinable surfaces in white, black and grey communicate an atmosphere of calm and order.

The two Berlin street artists The Krank and Señor Schnu painted a 15 metre long wall in the showroom. Today’s attitude to life meets tradition – Poggenpohl becomes “instagramable”.

+SEGMENTO Y and the street art generated a great deal of excitement as a highlight at the Küchenmeile A30 industry presentation. International trade visitors, partners and the press came, saw and were amazed.