Press & Media

Poggenpohl Flagship Store Maximilansplatz München.jpg

Two extraordinary Poggenpohl Studios: One Great City.

As an important first step in bringing its new brand experience to the world; Poggenpohl has re-opened its fully renovated Munich Studio on 21 November 2018. This will be followed by the first dealer-owned Studio to launch with the brand's ground-breaking new retail concept.

Herford, Germany, 21 November 2018. In the middle of the city centre, on park-like Maximiliansplatz the Poggenpohl flagship store could not be situated better in Munich. Modern luxury kitchens are going to be presented here, surrounded by historic grand buildings, from 21 November. And not just with a selection of the most important models. In keeping with the new brand image, they are surrounded by a homely and inspiring space that provides an experience. The kitchen becomes a place for openness, diversity and development here. In short: a favourite place instead of just a workplace.

Poggenpohl has been represented with an exclusive studio on elongated Maximiliansplatz since 2002. It has been managed independently since 2009. The prestigious store has now undergone an elaborate redesign over six weeks. This phase is now over: large arched windows flood the 230 square metre space with daylight. Eye-catchers under high ceilings are +VENOVO, +SEGMENTO and +MODO – three highlights from the Poggenpohl collection.

Their colour palette ranges from white high gloss varnish to surfaces in matt pebble grey and dark oak with a material mix of wood, natural stone and glass. Two functional kitchens also illustrate installation situations. A wealth of options to suit many life choices and living situations, without constraints and full of freedom.

The future is growing in a black PlantCube from agrilution. The Poggenpohl flagship store is the first kitchen studio worldwide to also stock urban gardening for small spaces. The intelligent greenhouse is just 1 m³ in size but offers the best conditions for growing lettuces, microgreens and herbs using vertical farming technologies. The path from the vegetable patch to the plate could not be any shorter – in keeping with the good, healthy and green food trend.

The flagship store is ground-breaking in its concept and design. In addition to the showroom kitchens, it also includes a cosy lounge area, custom-made consultation tables and a video wall. It is the first one in Germany and the second one after Milan to stand for Poggenpohl's new brand image. The new customer-focused strategy will be staged at other stores worldwide over the next few years.

Conscious decision for Poggenpohl as a partner

Decorative Art Nouveau elements on the façade, timeless, elegant interior design behind it: this is the combination the new Poggenpohl dealer Duggan is relying on at Prinzregentenplatz 11. It is now also showing high-quality and inspiring options for kitchen and living space design, all in Poggenpohl's uncompromising product quality, functionality, ergonomics and aesthetics, over 350 square metres diagonally opposite the Prinzregenten Theatre in the upmarket Bogenhausen district.

The decision was made in favour of the long-established company as a partner for several reasons: the careful processing of first-class materials, perfect ergonomics and functionality – all this can be felt, experienced and seen after years, says Mark Duggan, who has 25 years of expertise in kitchens. "We know that the kitchen is the heart of a home: a meeting place for family and friends to enjoy the space together, find new inspiration and really feel at home. Our goal is to design this living space perfectly with and for our customers."

The new Poggenpohl stores have prime Munich locations with Maximiliansplatz in the middle of the city centre and Prinzregentenplatz in one of the most desirable residential districts. Roughly 100 guests from stakeholders like architects and designers to (prospective) customers joined the opening in cooperation with Tesla. Followed by speeches by studio manager Thomas Bauer and Poggenpohl's Managing Director Gernot Mang on the studio concept, brand and strategy. With networking afterwards.

Poggenpohl Forum GmbH
Maximiliansplatz 17, 80333 Munich
Mon – Fri 10 a.m. - 6.30 p.m., Sat 10 a.m. – 4 p.m.
www.muenchen.poggenpohl.com

Duggan Küchen und Einrichtungs GmbH
Prinzregentenplatz 11, 81675 Munich
Mon – Fri 10 a.m. – 7 p.m., Sat 10 a.m. – 4 p.m. and by arrangement.
www.poggenpohl-duggan.de

About Poggenpohl
Poggenpohl was and is a pioneer: the company has been developing, designing and producing luxury kitchens at its premises in Herford for more than 125 years. The benchmarks for Poggenpohl are always people and their needs, social change and looking towards the future. Nationally and internationally. 450 Poggenpohl Studios all over the world offer first-class consulting and design expertise with the aim of turning customers' ideas into "their" perfect kitchen.

Poggenpohl press contact:
Poggenpohl Möbelwerke GmbH
Poggenpohlstraße 1
32051 Herford
GERMANY

Tel. +49 (0) 5221/381 -0
Email:
poggenpohl.com

PDF-Download: Poggenpohl Press Information _Flagship-Stores Munich.pdf