Poggenpohl presents the +SEGMENTO reinterpretation

Clear lines, handleless surfaces, thin worktops – the +SEGMENTO collection has belonged to the Poggenpohl portfolio for years under the motto “less is more”.

Señor Schnu (Artist), Gernot Mang (CSO), The Krank (Artist)

Poggenpohl is staging three versions of the new, young +SEGMENTO Y kitchen in the Herford showroom for the “Küchenmeile A30” trade exhibition. In keeping with the monochrome colour concept, this fresh reinterpretation was created for a young target group: matt surfaces convey modernness, combinable surfaces in white, black and grey communicate an atmosphere of calm and order.

The two Berlin street artists The Krank and Señor Schnu painted a 15 metre long wall in the showroom. Today’s attitude to life meets tradition – Poggenpohl becomes “instagramable”.

+SEGMENTO Y and the street art generated a great deal of excitement as a highlight at the Küchenmeile A30 industry presentation. International trade visitors, partners and the press came, saw and were amazed.