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Personal Data Policy

We take data protection very seriously and want to ensure that your privacy is protected whenever you visit our website. Below we would like to inform you about which personal data are collected, processed and used in the context of our services. Together with our terms of use, this Personal Data Policy constitutes our agreement with you. Unless specified otherwise, the definitions in the terms of use shall also apply to this Personal Data Policy.

We reserve the right to amend and/or supplement the contents of this Personal Data Policy from time to time. We therefore recommend that you review this Personal Data Policy regularly.

Change your privacy settings here.

1. General information

Poggenpohl Manufacturing GmbH, Poggenpohlstraße 1, 32051 Herford, Germany, is the data controller for the collection, processing and use of your personal data you disclose to us in the context of using our service. We process your personal data in accordance with the German Federal Data Protection Act and the German Telemedia Act. When you use the services of third parties (e.g. of Facebook) in connection with the service, the privacy policies of these third-party providers apply exclusively to their services. By registering and setting up a user account with us, you consent to the collection, processing and use of your personal data by us in accordance with the following provisions.

2. Personal data we collect

Personal data are all data making it possible to identify a specific person, i.e. the person’s name, address or e-mail address. We collect, process and use personal data you disclose to us in the context of your registration and the setup of a user account, such as your name, address, e-mail address, gender, age and a password. We also collect, process and use data when you use our service; these can also be personal data such as:

  1. information about your interactions with our service;
  2. the details of your questions;
  3. user content you post, upload and/or make available to the service; and
  4. technical data, including e.g. the URL you use, and your IP address.

When you are connected to our service by using Facebook, you also authorise us to collect your authentication data, such as your user name, password and other personal data available on or through your Facebook account.

3. Purpose of data collection

In particular, we collect, process and use personal data for the following purposes:

  1. to fulfil our terms of contract: e.g. your contact data;
  2. to customise and improve the use of the service and to provide products and services through the service: your data concerning the interaction with the service;
  3. for administration of your user account: your name;
  4. for the development of new products and services and the analysis of your use of the service: your data concerning the interaction with the service;
  5. to make available offers and news by mail: your address;
  6. to communicate with you: your e-mail address and telephone number;
  7. to fulfil our legal obligations: your name and your password.

4. Consent to direct marketing and withdrawal of consent

Provided that you have given your explicit consent, we may also use your personal data for the purposes of direct marketing via e-mail in order to offer services and products from us and the corporations belonging to our group of companies.

You have the right to withdraw your declaration of consent to direct marketing for the future at any time. Please send your withdrawal of consent to the following address:

Poggenpohl Manufacturing GmbH

Poggenpohlstraße 1

32051 Herford, Germany


5. Transfer to third parties

We also transfer personal data to affiliates and Poggenpohl trade partners as well as to service providers who provide technical support services in our name, such as companies who provide the technical infrastructure, IT service providers and customer service providers as well as companies providing statistical analyses to us. In all other cases, your personal data will not be shared with third parties without your explicit consent unless we are obligated to do so by a judicial or official order. Information is usually exchanged by means of Internet-based technology. We do not intend to sell your personal data to third parties or to use them for any other marketing purposes.

6. Information, correction, blocking, erasure

You have the right to request information about the personal data stored about you free of charge once per calendar year and, in addition, receive information about the data sources, the use of the data and the identity of the parties to whom your personal data have been provided. Your request must be made in writing and must include your name and the number of your identity card. In addition, the request must be signed by you.

You have the right to request the correction or erasure of data stored about you, or the elimination of errors or the supplementation of data, at any time. In all cases, please address your request to:

Poggenpohl ManufacturingGmbH

Poggenpohlstraße 1

32051 Herford, Germany


7. Cookies

Our website uses cookies to identify the devices you use in anonymised form to improve the service we provide to you.

What are cookies?

A cookie is a small text file which is stored on your computer and contains information. A cookie allows our system to identify your device when you visit our website. The cookies we use are not used to store any personal data, but exclusively anonymous ID numbers.

How can you prevent the use of cookies?

You can decide for yourself whether to accept the use of cookies. You can set up your web browser to prevent the reception of cookies. However, this may result in our service not functioning properly. The required approach to prevent the use of cookies depends on the web browser you use. Please refer to the help section of your web browser for further instructions.

Why do we use cookies?

Customised content on the website to optimise the use of the website for you, we use cookies which can store and detect your preferences. The customised cookies are placed by us.

Improvement of the website

We continuously improve our website for you. To do so, we use Google Analytics and Hotjar to analyse the behaviour of the visitors to our website and use appropriate cookies. The information about your use of our website is transferred to Google and Hotjar in anonymised form. We do not search for any link to your IP address with any personal information about you. In fact, your IP address is abbreviated before we transfer it to Google and Hotjar. The user data are collected to compile statistical reports on the activity on the website. Additionally, visits to our website are recorded anonymously to improve our website continuously.

The evaluations are then used for improvements to our website. The analysis cookies are cookies set by us.

Social media content

Our website contains content by social media channels, such as YouTube. It is possible that these websites will set cookies we do not control (so-called third-party cookies). As far as we are aware, the companies listed below will set cookies in your browser. Follow the listed link to find out how these service providers use cookies:

  1. Youtube Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA: Privacy Policy
  2. Google Maps, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA: Privacy Policy
  3. Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA: Privacy Policy
  4. Twitter TwitterTwitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA Privacy Policy

Provision of relevant ads to you

To optimise our marketing activities, we use so-called ad networks of third parties, such as Google AdWords and Doubleclick (both are the property of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). These are third-party cookies. You can nonetheless prevent the use of cookies by these third parties by using the following services:

  1. Set Google Ads to block Google-specific services
  2. Your online selection: to block any ad networks
  3. About ad: to prevent behaviour-related online ads

8. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA ("Google"). 
Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. 
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. 
Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. 
On behalf of Poggenpohl, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. 
Google will not associate your IP address with any other data held by Google. 
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. 
Furthermore you can prevent Googles collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB

9. Newsletter delivery and technology

This happens to your personal data in connection with a subscription to our newsletter:

Information about processing

Data Category Purpose Legal Basis Legitimiate interest Storage period
E-mail -adress Verification of the application (double-opt-in procedure), sending of the newsletter Art. 6 (1) (a) GDPR Duration of the newsletter subscription
User profile data newsletter Interest-oriented design of the newsletter Art. 6 (1) (f) GDPR Improvement of our service, advertising purposes Duration of the newsletter subscription

Recipient of personal data

Recipient Category Data concerned Legal basis of the transfer
Service provider for newsletter distribution all data mentioned under Information about processing order processing (Art. 28 GDPR)

You can cancel your newsletter subscription at any time effective for the future and withdraw your consent to the storage of these data. You can find instructions on this step in the confirmation e-mail and in every newsletter.

Newsletter tracking
Our newsletter contains so-called web bugs which enable us to detect if and when an e-mail has been opened and which links in the e-mail the recipient has clicked

These data are stored by us so that we can properly adjust our newsletter to the wishes and interests of our subscribers. Accordingly, the data collected in this regard are used to send personalised newsletters to the respective recipient.

By withdrawing the consent to receive the newsletter, you also withdraw your consent to the tracking as described above.

10. Tracking

Below we describe how your personal information is processed using tracking technologies to analyze and optimize our services and for promotional purposes.

The description of the tracking methods also includes information on how to prevent or object to the processing of data. Please note that the so-called “opt-out”, ie the rejection of processing, is usually stored via cookies. If you use our services via a new device or in another browser, or if you have deleted the cookies set by your browser, you need to carry out the opt-out-process again.

The tracking methods described below process personal data only in pseudonymous form. A connection with a specific, identified natural person, ie a combination of the data with information about the carrier of the pseudonym, does not take place.

Tracking to analyze and optimize our services and their use, as well as measuring the success of advertising campaigns and optimizing advertising

Purposes of processing
Data processing and analysis for marketing purposes

Your individual needs are important to us and we try to give you information about our services that suit you. In order to do so we use findings from our business relationship with you, your usage behavior on wdp.de or from market research and opinion polls.

The main objective of the processing of your data is the relevant communication in the context of advertisements. Through the structured collection and processing of the data, we specify our marketing and minimize the appearance of inappropriate advertising to you and third parties.

We guarantee that we process your personal data (as far as legally possible) in accordance with the provisions of applicable data protection law.

Please note: You can object to the use of your personal data for these purposes at any time.

E-mail or print direct mail

We will send you letters or emails with a personal address and content to your business contact information. You have the right to object to this personalized advertising at any time.

Measures for your safety:

  • To ensure IT security
  • In order to be able to understand and prove facts in case of legal disputes

Legal basis of processing
Legitimate interest in accordance with Art. 6 para. 1 f) of the GDPR

The tracking methods used in detail

Name of Service Google Analytics with
anonymization function
Google Adwords Google Remarketing Google Tag Manager Facebook Pixel Facebook Custom Audiences LinkedIn-Plugins / Linkedin-Pixel Hotjar Pixel
Service Provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA

Hotjar Ltd.
Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta


Google Analytics uses so-called “cookies”, text files that are stored on your computer and thereby allow an analysis of the use of the website by you.
The information generated by these cookies, such as the time, location and frequency of your website visit, including your IP address, is transmitted to Google in the United States and stored there.
We use Google Analytics on our website with an IP anonymization feature. In this case, your IP address will already be shortened and thus anonymised by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Google will use this information to evaluate your use of our site, to compile reports on our website activity, and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google.

The information obtained by means of the “Conversion Cookies” is used by Google to create visitor statistics for our web site. These statistics tell us the total number of users who clicked on our ad, and which pages on our site were subsequently accessed by their respective users. However, we or others through “Google Adwords” advertisers do not receive any information that personally identifies users.

Google Remarketing can show ads to people who have already visited our website in the past. Within the Google ad network, advertisements tailored to their interests can be displayed on our site.

With the Google Tag Manager, the here mentioned Trackers are flexibly turned on / off. Each time you visit our website that has such a component, this component causes the browser you are using to download a corresponding representation of the Facebook component. Through this process, Facebook is informed about which specific page of our website is being visited by you.

If you visit our site and are logged in to Facebook, Facebook recognizes through the information collected by the component, which specific page you visit and assigns this information to your personal account on Facebook.

We use anonymized contact information from you to find you on Facebook about so-called Custom Audiences. We use anonymized contact information from you to find you on Linkedin about so-called Custom Audiences. User profiles and anonymized session recordings are generated on every visit to our website to continuously improve our provided services.
Possibility to
prevent processing


OptOut Google Analytics

http://www.google.com/settings/ads http://www.google.com/settings/ads https://www.google.com/analytics/tag-manager/use-policy/ OptOut Facebook OptOut Facebook OptOut Linkedin OptOut Hotjar
Data transfer to
third country
No Yes Yes Yes Yes Yes Yes Yes
Appropiateness resolution
(Article 45 GDPR)
Suitable Guarantees
(Art. 46 GDPR)
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Activ https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Activ https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Activ https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0 https://help.hotjar.com/hc/en-us/articles/360003063813-EU-US-Privacy-Shield-Framework
“My Poggenpohl” Terms of Use
11. Introduction
11.1. Welcome to “My Poggenpohl”, an online service enabling you to plan your kitchen and to get inspired, as well as store ideas, inspiring images and beautiful designs in order to make the design ideas for your kitchen project come true (hereinafter “Service”). The Service also enables you to allow our employees access to your user account to provide help and inspiration for your kitchen project. The Service is offered by Poggenpohl Manufacturing GmbH (hereinafter “we”, “us”, or “our”) as a separate password-protected area at www.poggenpohl.com (hereinafter “Website”).

11.2. The following terms of use (hereinafter “Terms”) contain all provisions in accordance to which the Service is offered to you. These Terms are important and concern your rights and obligations; we therefore ask you to read them carefully. Upon setting up a user account, you agree to these Terms and enter into an agreement between you and us regarding the Service. You must be at least 18 years old to use the Service and enter into an according agreement with us.

11.3. We have the right to amend these Terms. A pop-up window with a click box will inform you about any potential changes when you intend to access your user account. To be able to use our Service also after any potential changes to these conditions, it is necessary that you consent to the changed Terms (please also refer to point 20.4.).

11.4. We reserve the right to modify the Service and add new functions with or without prior notice. These new functions are automatically incorporated into these Terms. We also reserve the right to discontinue the Service or parts thereof temporarily or permanently with or without prior notice.

12. Registration, user name and password

12.1. To be able to use the Service, you need to create a user account. Registering for a user account is done via our Website. Every user is permitted to create one user account only. Sharing a user account with third parties is not permitted. Get access to your user account

12.2. For registration, it is necessary that you make some information available to us. This includes your form of address, your first and last names, your e-mail address and a password (see also point 20.). It is important that the aforementioned information is accurate and complete at the time of registration and that you amend and change the information if such amendments or changes become necessary.

12.3. The registration information is confidential. Please take due care to protect the registration information against unauthorised access. You are responsible for the use of your user account. If you suspect any unauthorised access to your user account or user name and/or password has been lost or stolen, you should notify us and change your password without delay.

13. Using our Service

13.1. You have the right to use the Service for the purposes specified in point 21.1. and in agreement with these Terms. The following types of use are not permitted and you must not encourage any third parties to use the Service in this manner:

(I) using the Service, or parts thereof, for a commercial or public purpose;

(II) removing or modifying copyright statements, brands or other intellectual property rights included in or made available by our Service;

(III) using a robot, spider or other system or mechanism to gain access to our Service, causing it or any content thereof to be suspended, damaged or destroyed;

(IV) subjecting the source code, algorithms or technical elements of the Service or of the associated infrastructure to reverse engineering, decompiling or disassembly

(V) bypassing, modifying, removing or manipulating in any other manner, safety mechanisms, encryptions or other technologies or software used which are part of the Service or associated with the Service;

(VI) using the user name or the password of another person; or

(VII)using the Service for any unlawful or inappropriate purpose.

13.2. Our Service provides you, to a limited extent, storage space to upload, publish, design, play and distribute (hereinafter summarily referred to as “post”) content such as images, photos, data, videos, texts, comments and or other material (hereinafter “User Content”).

13.3. We do not assume any responsibility for the storage and/or security of the User Content. For this reason, we recommend you make a copy of your User Content. We reserve the right to change our rules for the storage and use of the User Content at any time, with and without prior notice.

14. Responsibility for User Content

14.1. We take the intellectual property rights of third parties seriously and expect you to do the same. Please note that you are responsible and liable for your User Content. You must ensure that you possess all necessary rights to use your User Content in the context of our Service and that your User Content does not violate these Terms, the intellectual property rights of third parties, or applicable law. This also applies in case you allow us to use your User Content. For instance, your User Content must not:

(I) violate, endanger, charge, limit or interfere in any other way with the intellectual property rights of our licensers or other users;

(II) endanger or impair the Website, the Service and/or other user accounts, for instance due to spam, viruses, trojans, worms or other codes;

(III) feature any offensive, insulting, obscene, disruptive, threatening, discriminatory or pornographic content;

(IV) be deceptive, fraudulent, erroneous or misleading; or

(V) negatively impact the Service, such as by impairing our scan or test runs regarding the security of the Service, our computer systems or our infrastructure.

14.2. We will not review, revise or monitor User Content in any other manner. We nonetheless reserve the right to block or remove any inappropriate content or content violating these Terms without any prior notice.

15. Exclusion of responsibility

As long as we provide the Service, we will make all required and appropriate efforts to maintain the functionality of the Service. This notwithstanding, it is your own decision to use the Service. The Service is provided “as is” and “as available”, without any warranty or guarantee whatsoever regarding its existence, quality or functionality. We do not offer any warranty for the provision of the Service without interruption, delay or defect; the correctness and/or completeness of the information obtained by the Service; the correctness and reliability of the result obtained by the Service; or protection against loss of or damage to your User Content.

16. Content, web pages and services of third parties etc.

16.1. The Website, including the Service, may include, play or make available content from various sources, including other users or third parties. We are not responsible or liable for this content from other users or third parties.

16.2. The Website, including the Service, may include links or other references to services of third parties beyond our control. We have no control over the associated information and services and therefore we cannot assume any responsibility for them. Using these sections is your own decision and may depend on special contractual terms.

17. Reserved rights

17.1. All copyrights, domain names, brands, patents or other intellectual property rights appearing on the Website and the Service are our property or that of our licensers. With the exception of your User Content, all content, as well as all data and documents we make available to you in the context or on the basis of our Service, is our property or that of our licensers.

17.2. We do not guarantee any right, neither directly nor indirectly, to use our intellectual property rights and/or those of our licensers beyond your right to use the Service as provided.

17.3. All rights, including the intellectual property rights, to your User Content will remain with you. We may use your User Content, or parts thereof, in our marketing materials only after we have obtained your exclusive consent. Of course, the terms governing this use will be made available to you and the use of your User Content naturally depends on your consent to these terms.

18. Compensation

18.1. You are obligated, at your own expense, to compensate us, our subsidiaries, employees, members of the management, agents, sales partners, supply partners, trade partners and licensers, for any losses, expenses, including appropriate expenses for legal representation, as well as costs arising in the context of your use of the Service, if your use of the Service violates these Terms, any laws or rights of third parties.

19. Liability and limitation of liability

19.1. If you are dissatisfied with our Service or if the latter should cause you any problems or damage, you can terminate the use of the Service and close your user account. You cannot make any further claims.

19.2. Insofar as the limitation of liability as per point 18.1. is not permissible in accordance with applicable law, we shall be liable for damage caused by intentional or grossly negligent behaviour, also if this behaviour is that of our proxies or legal representatives, or if the damage is caused by a violation of product guarantees or qualities of service.

19.3. We shall be liable to a limited extent for the violation of obligations essential to the contract, insofar the case concerned is not covered by point 19.2., namely covering the typically foreseeable damage.

19.4. Any further liability for damage is excluded. In particular, we shall not be liable, under any circumstances, for direct or indirect losses including, but not limited to, losses in the form of lost profits, corrupted or lost data, received erroneous data, interruption of business or other business-related damages or losses. We also shall not be liable for any damage due to the use or potential failure to use our Service, independent of whether the claim is contractual or legal in nature.

19.5. None of the above provisions is intended to exclude our liability for fraudulent behaviour, injury to life or limb, or impairment of health; the same applies to any damaging behaviour of our proxies or legal representatives. The above provisions do not limit the liability in accordance with the German Product Liability Act.

20. Data protection

We collect, process and use personal data to the extent and for the purpose described in our Personal Data Policy. Our Personal Data Policy details how we collect, use, store and, if applicable, transfer personal data. The Personal Data Policy can be viewed below. You have the right to obtain information about the data stored by us free of charge, as well as demand the rectification of incorrect data, or the blocking and erasure of your stored data, at any time. Please also notify us if there have been any changes to your personal data. You can address your request for information, erasure or rectification to the address listed at the end of this data protection information at any time.

21. Term of validity and termination

21.1. These Terms shall apply from the day on which you register a user account and remain applicable until you close your user account.

21.2. You have the right to close your user account at any time, thereby terminating use of the Service. The termination of use can be performed directly on the Website.

21.3. We have the right to close your user account at any time and without stating any reason, or to block your access to your user account, thereby terminating or suspending your use of the Service. You will be notified of any termination or suspension of your user access.

21.4. The provision in point 21.3. notwithstanding, we have the right to close your user account without prior notice, thereby terminating your use of the Service, if you:

(I) violate a provision of these Terms of Use;

(II) do not consent to amendments or changes to these Terms of Use;

(III) fail to use your user account for a period of more than six months.

21.5. Even after the termination of use of our Service and closure of your user account by you or us, independent of the reason for this, the following provisions shall remain applicable: points 13.3., 14.1., 16., 17., 18., 19., 22. and 23.

22. General provisions

22.1. These Terms, in conjunction with the Personal Data Policy, constitute the entire contract between you and us and replace or terminate any potentially existing previous agreement, independent of whether the latter was concluded in writing or orally.

22.2. Should any claim not have been asserted in one of the above provisions, this does not mean that the claim is relinquished. You do not have the right to transfer or delegate your agreement with us or any privilege as per this agreement. Any unauthorised transfer shall be ineffective. You are aware of and agree to the fact that we may transfer the rights and/or obligations arising from this agreement and may employ subcontractors for their fulfilment.

22.3. Should one of the provisions of these Terms be considered ineffective or inapplicable, independent of reason and scope, this does not cause any other provisions to become ineffective or inapplicable.

23. Applicable law and jurisdiction

Insofar as no imperative legal provisions state otherwise, these Terms are subject to German law and the UN Sales Convention is excluded. Exclusive place of jurisdiction for all litigation arising from or in the context of these Terms is Herford in Germany. This does not apply insofar as a consumer in terms of the respective applicable legal provisions is concerned. As a consumer in an EU member state, in addition, you have the right to litigate in the context with these Terms at your general place of jurisdiction.

24. Data controller for Poggenpohl

All data our customers surrender to us via the Poggenpohl website www.poggenpohl.com or by any other means will be collected, processed or stored by or for Poggenpohl Manufacturing GmbH, Poggenpohlstraße 1, 32051 Herford, Germany, registered at the Registration Court in Bad Oeynhausen, Commercial Register B No. 17414, and represented by the Managing Director Xiaowei Lin. Consequently, Poggenpohl is the “data controller” in terms of the German Federal Data Protection Act (BDSG) and is therefore legally responsible for the protection of your data.

25. Contact details of our data protection officer
Please address all communication, questions and requests for information, erasure and rectification to:

Poggenpohl Manufacturing GmbH
Company Data Protection Officer
Poggenpohlstraße 1
32051 Herford, Germany

Our security measures require that we may ask you, in individual cases, to provide proof of your identity before we disclose any data. This serves the protection of your data.

Usage Rights for images

All rights for the images shown on our website belong to Poggenpohl. We are happy to make the images you can find on our website in the press download area available for press releases. This implies that we are named as the owners of the rights to the images („Photo(s): Poggenpohl").

Please be aware that we can only provide image material for promotional purposes of any sort on an individual case-by-case basis due to the variously supported image rights. Special conditions of use apply in this case. The release requires our formal and written agreement.

Last updated: October 2023